Prospect Packets - What Are You Using?
Regardless if you just gave an estimate, or they have already purchased, every potential client should be receiving some form of prospect packet. Included in these packets should be:
- Welcome letter
- Copies of all license and insurance information
- List of 10 references with contact information
- Brochures on products
- Process information ( what will the client expect with the project)
- Current copy of your newsletter
- Testimonial list
- Association Membership certifications
- Consumer Articles (Why Hire Us, What You Need To Know Before Hiring, etc)
The more information you supply to the potential client, the less questions you will have to answer. And, by providing them with so much information, it will show you are more reliable and trustworthy than the competition. If you have any addition questions about prospect packets, please contact us today!
About Aaron O'Hanlon
Aaron O'Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform, and assist contractors in taking over their own online presence.
