You're Losing Jobs Because of THIS Mistake - The Contractor Follow-Up Fix

You're probably losing money—and you don't even realize it.

Why? Because you're not following up with your leads fast enough.

Even if you're great at the actual work... If you're slow to respond, someone else is already getting the job.

Let’s talk about how you can make sure you don’t let leads slip through the cracks, so that you can close more jobs and get more money.

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For over 20 years, we’ve helped hardworking contractors get more leads, close more jobs, and grow.

And one of the biggest silent killers we see all the time? Poor follow-up.

Delayed Follow-Up = Lost Jobs

Let’s say a homeowner reaches out to three contractors. They’re just looking for someone who’s responsive and reliable.

Now… the first one calls back in 5 minutes. The second one waits until later that night. The third one? They never even follow up.

Who do you think gets the job?

A study in partnership with MIT and InsideSales.com shows that if you follow up with a new lead within 5 minutes, you’re 21 times more likely to close that deal.

But if you wait just a few hours—or worse, a day or two— that lead is already gone.

Have you ever finally gotten around to calling someone back and they say, “Oh, we already found someone”?

That’s what we’re talking about. You did all the hard work to get the lead… and still lost the job.

But speed isn’t the only problem. Let’s talk about what happens when your follow-up system is just plain messy.

Poor Lead Management Creates Chaos

You’ve got leads coming from all over— Website forms, Facebook, Google Ads, text messages, referrals, maybe even someone scribbed in a notepad in your truck.

And a lot of contractors just try to remember who to follow up with. Or they’re using sticky notes… maybe a spreadsheet if they’re lucky.

Here’s the truth: That’s not a system. That’s a disaster waiting to happen.

And what’s worse? Most contractors only try to contact a lead once. If the lead doesn’t answer or say yes immediately—they give up.

But here’s the thing… Following up two or three times can greatly improve your chances of closing.

You just need a better way to keep track.

So how do you fix that—without hiring a full-time office manager?

The Fix – Smart Tools Do the Work for You

Let me show you how to make this simple. You need a smart system in place that helps you to manage your time and your customers without costing your business an arm and a leg.

The Footbridge Dashboard comes with a built-in lead capture and follow-up system.

Here’s how it helps:

• Every lead is automatically captured and organized in one place
• You get instant alerts when a new lead comes in
• Prospects can even book directly through your custom booking widget

Even better? It works while you're out on the job. On desktops, laptop computers, tablets, or smartphones.

So instead of juggling phone calls and Post-Its, you’ve got a system that makes sure you respond fast and follow through.

It’s built for contractors, not techies. So it’s clean, simple, and it actually works.

You now know:

• Fast follow-up wins jobs.
• Poor tracking loses them.
• And with the right tools, you can fix this today.

The contractors who grow their business year after year?

They aren’t perfect. They just follow up faster and more consistently.

Don't let your next job go to the contractor who just happened to call back first.

You need a system - a business management tool like the Footbridge Dashboard - to help you capture and track your leads.

About Chris Lonergan

Chris Lonergan has over 12 years of contractor marketing experience with Footbridge Media. With a background in web design, print design, content creation, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their companies and grow their operations.

Chris Lonergan has previously contributed to and/or been featured in PM Magazine (Plumbing & Mechanical | Contractors x Engineers), theNEWS (ACHR - Air Conditioning | Heating | Refrigeration), Service Roundtable's blog, inPAINT Magazine, the SMB Marketing Agency Show, and the Green Industry Podcast. Chris is also a past SGI/CertainPath breakout session presenter.

About Chris Lonergan