A Marketing And Business Podcast For Contractors & Home Service Pros
"Contractor Marketing Tips & Tricks" is a podcast by Footbridge Media - a marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
We offer practical marketing and business development advice for small businesses in the construction space - to help them to grow and develop their own presence. Our goal is that your business can be successful and attract customers without being overly dependent on only buying leads or any single lead stream.
Your Success Is Our Business.
Hosted by Chris Lonergan
Never Miss An Episode Be The First To Know
Every week, Footbridge Media delivers another contractor marketing tips or trick to all subscribers of the Contractor Marketing Newsletter. Sign up to start getting new ideas and fresh tactics to improve your business and grow your online marketing presence.
The Latest Episode
Previous Podcast Episodes
How You Can Grow Your Business Faster In 2025
Jan 29, 2025
Running a business is not just doing the work - day in and day out. Aside from taking care of today’s customers, you need to have active plans and p…
Running a business is not just doing the work - day in and day out. Aside from taking care of today’s customers, you need to have active plans and processes that grow your business to be bigger.
We have four proven strategies that can help you boost revenue, lock down more leads, and create long-term success.
Let’s talk about a few simple tactics you can start today so you can grow your business FASTER in 2025
Full Text: https://www.footbridgemedia.com/marketing-tips/grow-business-faster-2025
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
Stop These 5 Habits And Start Making More Money
Jan 23, 2025
Are Your Bad Habits Costing You Cash? What are the little things that cost your business big? Sometimes those sneaky little bad habits determine wheth…
Are Your Bad Habits Costing You Cash?
What are the little things that cost your business big?
Sometimes those sneaky little bad habits determine whether you make or break your bottom line.
When we are done here today, we’ll have actionable steps that you can take to capture more cash for your business.
Let’s talk about the five bad habits that lose you money on every single job.
Full text of podcast here: https://www.footbridgemedia.com/marketing-tips/five-habits-contractors-lose-money
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
80% of Your Time Is Gone - How To Fix It and Take Control of Your Business
Jan 15, 2025
Let’s talk about one of the most common mistakes business owner-operators make and how you can get hours of your life back. If you’ve ever felt ov…
Let’s talk about one of the most common mistakes business owner-operators make and how you can get hours of your life back.
If you’ve ever felt overwhelmed by the sheer volume of tasks on your plate—whether it’s operations, financial management, marketing, working with employees, or dealing with customers—you are not alone.
It’s easy to get bogged down and lose sight of your real job as a business owner: leading your company and driving growth.
Let’s talk about the 10-80-10 rule - a simple, but powerful framework that helps make the most of your time and drive success for your business. That means your business can thrive without burning you out.
With this time management tactic, you get work done but don’t do all the work yourself.
Read The Full Text Of This Podcast: https://www.footbridgemedia.com/marketing-tips/business-owners-waste-time-10-80-10
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
Print Marketing Materials For A Successful 2025
Jan 08, 2025
Digital marketing often takes the spotlight, but print marketing isn’t going anywhere. In fact, it’s still one of the most effective ways to reach…
Digital marketing often takes the spotlight, but print marketing isn’t going anywhere. In fact, it’s still one of the most effective ways to reach your customers—especially for contractors and home service companies.
Some people say print is dead. While your local newspaper readership may be down, people still interact with print marketing on a regular basis. There is something different about tactile, physical marketing materials that is still effective in attracting homeowners' business— if you do it right.
Let’s talk about what print marketing materials you should prep for a more successful 2025.
See the full text: https://www.footbridgemedia.com/marketing-tips/print-marketing-materials-2025 Get Print Marketing Materials: https://www.footbridgemarketing.com
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
5 Ways to Prepare Your Contractor Website for 2025
Dec 27, 2024
Your website is your window to the world. For many homeowners and your potential customers, it is the first thing that they are going to look up if th…
Your website is your window to the world. For many homeowners and your potential customers, it is the first thing that they are going to look up if they are going to consider your small business.
And yet - so many business owners do not prioritize the success of their website and then wonder why their business isn’t growing.
If your website is not well-optimized, not engaging, not answering your customers’ questions - then it is not earning you any business.
Full Text: https://www.footbridgemedia.com/marketing-tips/prepare-website-2025
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
Contractor Marketing In 21 Minutes
Dec 18, 2024
Let's talk about contractor marketing strategies - what things contractors and home service pros need to do to up their game, improve their business, …
Let's talk about contractor marketing strategies - what things contractors and home service pros need to do to up their game, improve their business, and earn more leads. In just 21 minutes, we cover a comprehensive marketing plan that can help any home service company to make sure they are covering all of their bases for building their business in 2025 and beyond.
Full Text Version: https://www.footbridgemedia.com/marketing-tips/contractor-marketing-strategies-2025
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
How To Give Your Business More Time
Dec 11, 2024
What’s something that everyone wishes they had more of? Time! More time for themselves, more time for their business, more time to get things done,…
What’s something that everyone wishes they had more of? Time!
More time for themselves, more time for their business, more time to get things done, more time with friends and family.
Today, let’s talk about how you can give yourself and your business the gift of more time while growing it like never before.
Full text: https://www.footbridgemedia.com/marketing-tips/giving-business-time
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
More ChatGPT Prompts For Home Services Companies
Dec 04, 2024
How are you using ChatGPT to build your business? I’ve got 6 more ChatGPT prompts to improve your home services company. Everyone is experimenting …
How are you using ChatGPT to build your business? I’ve got 6 more ChatGPT prompts to improve your home services company.
Everyone is experimenting with ChatGPT and finding new ways to use AI to streamline their work processes and make life a little easier.
We’ve talked about ChatGPT construction business prompts in the past, but now we’ve got even more ways that you can improve your marketing, maximize your business efficiency, and get better results. These prompts save you time and get work done faster.
Full Text: https://www.footbridgemedia.com/marketing-tips/more-chatgpt-prompts-home-service-company
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
How To Market Your Home Service Business During The Holidays
Nov 27, 2024
Is your home service company using the holidays to grow your business? The right holiday marketing strategy can help you book more jobs, build strong…
Is your home service company using the holidays to grow your business?
The right holiday marketing strategy can help you book more jobs, build stronger relationships, and set yourself up for an even better start to the new year. Let’s break down how to market your home service business during the holidays. We’ll share practical tips, real-world examples, and talk about why holiday marketing matters.
Full Text: https://www.footbridgemedia.com/marketing-tips/market-home-service-business-holidays
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
5 Reasons Every Contractor Should Send Out Holiday Cards
Nov 20, 2024
Sending "Holiday Cards" is a simple way for contractors to keep in touch with customers. Let's talk about 5 reasons why sending holiday cards to your…
Sending "Holiday Cards" is a simple way for contractors to keep in touch with customers. Let's talk about 5 reasons why sending holiday cards to your customer base is an easy marketing win.
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
How To Start A Home Service Business From $0.00
Nov 13, 2024
Have you always wanted to run your own business? Maybe you’re just fresh out of school, or maybe you’re working a trade for someone else right now…
Have you always wanted to run your own business? Maybe you’re just fresh out of school, or maybe you’re working a trade for someone else right now and you want to be your own boss.
Let’s break down the basics of how to get your home services business started from nothing
Full Text: https://www.footbridgemedia.com/marketing-tips/home-services-business-started-from-nothing
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
How to Dominate Local Neighborhoods with Hyperlocal Cluster Marketing
Nov 06, 2024
If your only tactic for growth is traveling further and further out for jobs - you are spreading your business, your marketing budget, and yourself to…
If your only tactic for growth is traveling further and further out for jobs - you are spreading your business, your marketing budget, and yourself too thin.
What if, instead of driving from city to city to get small jobs here and there, you could spend less and get more work from the most desirable neighborhoods in your market?
When a service area business has a limited marketing budget, advertising too broadly will dilute its impact.
Instead, we’ve got a tactic that helps you get more work by hyper-focusing your marketing efforts in one target area.
What I’m talking about here is “Hyperlocal Cluster Marketing” - a service area business marketing framework that clusters powerful marketing actions to get more leads from a target audience in a place where you know you can do well.
Full Text: https://www.footbridgemedia.com/marketing-tips/hyperlocal-cluster-marketing
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
Winners Don't Whine
Oct 30, 2024
Winners Don't Whine - Winners Take Action Everyone has those moments, those bad days, those disappointing events and issues -- and we all immediately …
Winners Don't Whine - Winners Take Action
Everyone has those moments, those bad days, those disappointing events and issues -- and we all immediately jump to "Well - this sucks" and feeling sorry about the situation and about ourselves. It's human nature. It happens.
But - if you're trying to improve yourself or your business - it can't end there.
Read the full text here: https://www.footbridgemedia.com/marketing-tips/winners-dont-whine
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Online Marketing Course Designed Just For Contractors - Contractor Marketing 101 - https://www.footbridgemedia.com/101
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
Pessimism Is Good For Business
Oct 23, 2024
Is optimism holding your business back? Let’s talk about why being a little bit of a pessimist can actually help your business thrive in the long te…
Is optimism holding your business back? Let’s talk about why being a little bit of a pessimist can actually help your business thrive in the long term. When you’re only running your business based on your heart and not your brain, you may make short-sighted business decisions, like expanding too quickly, rewarding yourself as a person before paying your business, and not saving operating funds for the slow seasons that happen every year. Full Text: https://www.footbridgemedia.com/marketing-tips/pessimism-good-for-business
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Online Marketing Course Designed Just For Contractors - Contractor Marketing 101 - https://www.footbridgemedia.com/101
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
How The Fight At WordPress Impacts Small Businesses
Oct 16, 2024
Nearly half of the internet runs WordPress, with 43.5% of all websites built on WordPress as of October 2024. It’s so popular because it is e…
Nearly half of the internet runs WordPress, with 43.5% of all websites built on WordPress as of October 2024.
It’s so popular because it is easy to use. It’s easy to use because it is an open-source platform with a good ecosystem of themes, plugins, managed hosting services, and more.
However, recent lawsuits and changes at WordPress may impact small businesses marketing, including website performance, security, and growth in the future.
Let’s talk about what’s happening in the world of WordPress and what that might mean for your business.
See The Full Text: https://www.footbridgemedia.com/marketing-tips/wordpress-fight-website-problems
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Online Marketing Course Designed Just For Contractors - Contractor Marketing 101 - https://www.footbridgemedia.com/101
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
3 Things That Only Rich Contractors Do
Oct 09, 2024
Don't count on luck. The most money-making contractors all have these three habits. Consistent performance requires consistent efforts. Let’s tal…
Don't count on luck. The most money-making contractors all have these three habits.
Consistent performance requires consistent efforts.
Let’s talk about the three things that the most successful contractors do. Read The Blog Post Associated With This Podcast: https://www.footbridgemedia.com/marketing-tips/3-habits-rich-contractors
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Online Marketing Course Designed Just For Contractors - Contractor Marketing 101 - https://www.footbridgemedia.com/101
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
How 8 Minutes Can Change Your Business
Oct 02, 2024
Transform your business in just 8 minutes by focusing on meaningful customer connections. 8 minutes making a customer happy and engaging with them to…
Transform your business in just 8 minutes by focusing on meaningful customer connections. 8 minutes making a customer happy and engaging with them to make a memory - that can lead to a review or repeat business. If you’re lucky and you have a marketing plan, when you are memorable for a good reason, it can lead to referrals. Read The Blog Post Associated With This Video: https://www.footbridgemedia.com/marketing-tips/8-minutes-change-business
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Get Free Contractor Marketing Tips & News - https://www.footbridgemedia.com/newsletter
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
7 Steps To Deal With Bad Reviews
Sep 25, 2024
Homeowners read negative reviews before hiring a pro. Here's how to deal with bad reviews in 7 steps. Let's face it - people tend to not lea…
Homeowners read negative reviews before hiring a pro. Here's how to deal with bad reviews in 7 steps.
Let's face it - people tend to not leave reviews they are simply satisfied with the work. They are most motivated when they are most unhappy.
Those reviewers will tell everyone they know and the entire internet who you are and why you are terrible.
Too many bad reviews can break your business. Text Version: How to Deal with Bad Reviews in 7 Steps | Footbridge Media
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Online Marketing Course Designed Just For Contractors - Contractor Marketing 101 - https://www.footbridgemedia.com/101
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
I Asked ChatGPT To Help Me Make A Contractor Marketing Plan
Sep 18, 2024
I told ChatGPT that I was a home services contractor and I asked for marketing help. Here's what it said. There has been so much chatter about …
I told ChatGPT that I was a home services contractor and I asked for marketing help. Here's what it said.
There has been so much chatter about AI tools and ChatGPT and Gemini and Claude and AI coming for your jobs and so on.
So, I figured I'd embrace our robot overlords, check in on their contractor marketing prowess, and see if my job was in trouble.
Read the full show text here: https://www.footbridgemedia.com/marketing-tips/chatgpt-contractor-marketing-plan
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Online Marketing Course Designed Just For Contractors - Contractor Marketing 101 - https://www.footbridgemedia.com/101
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
6 ChatGPT Prompts For Contractors
Sep 11, 2024
Are you using AI to help with your business? We’ve got 6 ChatGPT prompts to help contractors and home service providers build their businesses and…
Are you using AI to help with your business?
We’ve got 6 ChatGPT prompts to help contractors and home service providers build their businesses and get more leads.
To get you started on your AI-infused contractor marketing and business development journey, these free ChatGPT prompts are good jumping off points to help you think about how OpenAI's ChatGPT can help your small business.
Get the copy-and-paste ChatGPT prompts here: https://www.footbridgemedia.com/marketing-tips/chatgpt-prompts-contractors-home-service-providers
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Online Marketing Course Designed Just For Contractors - Contractor Marketing 101 - https://www.footbridgemedia.com/101
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
The Key To Construction Business Success
Aug 21, 2024
There’s a big difference between working a job and running a business. What are you doing? Are you struggling to take your home services or constru…
There’s a big difference between working a job and running a business. What are you doing?
Are you struggling to take your home services or construction business to the next level?
There’s a big key concept that many contractors miss out on. A light bulb moment.
There’s a mindset that helps to take a series of small jobs here and there and turns them into a profitable, successful business.
We’ve noticed a trend with those contractors and home service providers that always perform the best with us. It can be a difficult hump to get over - but when you can do it, it can be the key difference in making your business better.
The Full Text For This Video: https://www.footbridgemedia.com/marketing-tips/key-construction-business-success
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Online Marketing Course Designed Just For Contractors - Contractor Marketing 101 - https://www.footbridgemedia.com/101
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
20% Of Contractors Fail In The First Year - 5 Things They Have In Common
Aug 14, 2024
Every year, tens of thousands of construction businesses open up shop. Unfortunately, we know that - on average - more than 20% of those new construct…
Every year, tens of thousands of construction businesses open up shop.
Unfortunately, we know that - on average - more than 20% of those new construction businesses are closed down within one year of their opening.
And the business survival rates continue to drop year after year from there.
- So why do so many contractors fail within the first 365 days of opening?
- What are the most common reasons why home service companies close their business?
- And most importantly, what can you do to make sure you don’t become one of those statistics?
Full text: https://www.footbridgemedia.com/marketing-tips/why-contractors-fail-first-year
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
8 Canvassing Tips For Contractors
Aug 07, 2024
Canvassing is a hard, but very cost effective marketing and sales tool that many home improvement contractors should be implementing. Even if it is …
Canvassing is a hard, but very cost effective marketing and sales tool that many home improvement contractors should be implementing.
Even if it is in the location of a job site, or an area that you wish to be working in, it can deliver leads for your company. Full Text: https://www.footbridgemedia.com/marketing-tips/8-canvassing-tips-for-contractors
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
How to Get Homeowners Talking About You
Jul 31, 2024
One of the best ways to homeowners understand what you do is to tell stories about the clients and the home improvement projects you've handled in th…
One of the best ways to homeowners understand what you do is to tell stories about the clients and the home improvement projects you've handled in the past.
All of your marketing documents and messages should be peppered with client stories as well as photos of projects completed.
If you want homeowners to talk about you and your company and remember you and send referrals to you, there's one more story you need to tell: your story. Full Text: https://www.footbridgemedia.com/marketing-tips/how-to-get-homeowners-raving-about-you
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
How Missed Calls Hurt Your Business
Jul 24, 2024
For most home service contractors, your phone is your lifeline to current and potential customers. Your phone is what brings in business. In this ind…
For most home service contractors, your phone is your lifeline to current and potential customers. Your phone is what brings in business. In this industry, missing a call means missing a job. The consequences don't stop there. When you don't answer your phone, you risk losing a customer and losing the chance to build or maintain essential relationships needed to keep your customers happy. So let's look at why your business is missing calls, how that is hurting your business, and what you can do to fix it. Full Text: https://www.footbridgemedia.com/marketing-tips/the-impact-of-missed-calls-on-your-business
---
Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started
Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free
---
Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.