Google Local Service Ads Setup & Management for Home Service Companies
Google Local Services Ads are pay-per-lead ads that help local service businesses collect leads directly through phone calls and message requests on Google.
Are you ready to be the newest Google Guaranteed contractor?
Setting up your Google Local Service Ads account can be difficult. LSA management problems can lead to needlessly increased costs and wasted time.
Footbridge Media is here to help ensure you get your account setup completed properly so you can get your leads faster and get a better return on your paid leads investment.
That includes guiding contractors through the security and background checks, optimizing your account settings, and helping you to best understand how to properly manage your lead flow.
Two Options For Your Google Local Service Ads
Footbridge Media helps contractors to grow and manage their businesses. We pride ourselves on working with each individual home service and construction company to provide unique solutions for their management needs. That's why we offer two unique options to help your business succeed with Google Local Service Ads.
One-Time Setup For Google LSAs
The first step on your Google Local Service Ads journey is your LSA Account Set Up. This is where how you become "Google Guaranteed".
Our application management process includes but is not limited to…
- Verifying your business type is eligible for Google Local Service Ads
- Live, verified Google Business Profile health analysis
- Assessment of Google review requirements for your industry
- License Check, Insurance, and Background Check
Bonus: Contractors interested in DIYing their Local Service Ads after setup get one complimentary lead management training session.
Google Local Service Ads Management
You will still interact with your leads. You will call and message your leads directly to approve or decline job requests.
Footbridge Media's ongoing management service includes but is not limited to…
- Ongoing account activity review to ensure maximum return on your Local Service Ads investment
- Assessing phone call leads and messages to verify that they are high quality and relevant
- Home service company communication to verify current lead status
- Managing the current lead status of clients within your LSA account
Footbridge Media's LSA team will work hard to ensure the quality and flow of your leads.
Sign Up For Google Local Service Ads Today
Step 1 – Local Service Ad Setup
$499 One Time Fee
Step 2 – LSA Management
$149 Per Month
Can My Business Run Google Local Service Ads?
- Appliance repair services
- Auto body shop
- Auto repair shop
- Bathroom remodeling
- Carpet cleaning services
- Carpenters
- Car wash and detailing
- Countertop services
- Drain expert (CA and FL only)
- Electricians
- Fencing services
- Flooring services
- Garage door services
- General contractor
- Handyman
- Home inspector
- Home insulation (CA and FL only)
- Home security
- House cleaning services
- HVAC (heating or air conditioning)
- Junk removal services
- Kitchen remodeling
- Landscaping services
- Lawn care services
- Locksmiths
- Moving services
- Painter
- Pest control services
- Plumbers
- Pool cleaner
- Pool contractor
- Roofers
- Sewage system
- Siding services
- Snow removal
- Tree services
- Towing
- Water damage services
- Window cleaning services
- Window repair services
Only specific contractor and home service industries qualify for the Google Local Service Ads program. If your business operates in these one of these industries from the list above, you are eligible to participate in Google LSAs.
But just because you're eligible doesn't mean it'll be easy to navigate the LSA account creation or management process. Dealing with insurance requirements, proof of licensing, and background checks can be difficult to juggle when you're also busy running your company. That's where Footbridge Media can help.
What You Can Expect with Footbridge Media’s LSA Management
Each contractor and home service provider will still interact directly with their leads via calls and message. But Footbridge Media will assist with lead status management, auditing, and overall account optimization.
The goal of our Google Local Service Ads Management service is to minimize your additional workflow and maximize your return on investment.
- Ongoing Account Review: Continual assessment of your account health and functionality
- Lead Quality & Relevance Checks: We'll listen to phone call leads and review message leads to verify they are high quality and relevant. If they are not, we can provide feedback through the LSA system to better provide data for Google's processes to generate credits for unqualified leads.
- Lead Status Verification: Our staff will communicate with you to best understand your active lead processes for timely system updates
- Bid Strategy Optimization: We'll review the right automated, target cost per lead, or manual bidding strategies to ensure the right balance of quality and quantity of lead
- Lead Status Management: Timely transition of clients within the categoies of New, Active, Booked, Completed, and Archive is important.
In the end, that means your Google Local Service Ads process will be easier to manage and you'll get a better ROI when compared to doing it all on your own.
Sign Up For Google Local Service Ads Today
Step 1 – Local Service Ad Setup
$499 One Time Fee
Step 2 – LSA Management
$149 Per Month
Why Do LSAs Require Background Checks?
The "Google Guaranteed" program is trusted by homeowners because if they are not satisfied with the work quality of a verified contractor, Google may provide them with a refund. That means Google needs to only have the most reputable of contractors on the program - which is why they have background checks.
Basic Owner & Company Background Checks For All LSA Contractors
All owners of the business must undergo a complete background check. That includes a criminal background check and an assessment at a company level. That process includes review for civil litigation history, like judgments and liens from federal and state courts in the US.
Deeper Background Checks For "Urgent" Contractors
Those businesses that operate in the "urgent" situations get the most complete background checks to best protect homeowners. "Urgent" industry contractors include…
- Drain expert (currently available in California and Florida only)
- Electrician
- Garage doors
- Home insulation (currently available in California and Florida only)
- Home security
- HVAC
- Interior Designer (currently available in California and Florida only)
- Locksmith
- Plumber
- Solar energy contractor
That includes an identity and criminal history check for any worker who would directly perform core services for a customer. Basically, any employee that you have that would physically go onto the property of a client to complete your services requires a complete background check and must have an individual email address on record.
- Background Checks Required For Any…
- Employee
- Independent Contractor
- Temporary Worker
- Contingent Worker
- Vendor
- Other Service Professional Worker
- …That Completes Services On-Site
Other employees that don't directly service a customer — office managers, clerical workers, customer support representatives, etc. — are not required to submit to a background check.
Background checks must also stay current. If a new "core services" employee is hired, they must complete the background process.
Why Local Service Ads Requires A Live, Verified Google Business Profile
The Google Business Profile is the basis for your Google Local Service Ad account creation. That's why having a live, verified Google Business Profile is required. Having a well-maintained Google Business Profile is essential for continued LSA success.
- Minimum Review Count: Part of LSA eligiblity includes having a specific number of previous Google Reviews on your Google Business Profile, generally between one and five depending on your industry.
- GBP Manager: The person completing the "business checks" on Local Service Ads must also be an owner or manager on the Google Business Profile
- Name Match: Name inconsistency will create problems for your LSA account creation or management
- Address Information Match: Having a mismatched address between your Google Business Profile and Local Service Ads account will pause your ad campaigns
- LSA And GBP Downtime Linked: If your Google Business Profile is suspended or unverified for any reason, your Local Service Ads account will automatically be paused until the GBP issue is resolved.
Sign Up For Google Local Service Ads Today
Step 1 – Local Service Ad Setup
$499 One Time Fee
Step 2 – LSA Management
$149 Per Month
Why Footbridge Media Is The Right Choice For Google Local Service Ads For Home Service Companies
Since 2004, we've been proud to help contractors and home service companies to grow their businesses. We continue to grow and expand our service offerings to fit the needs of modern contractors - and our Google Local Service Ad setup and ongoing management service is another example of how we work hard to help home service companies to succeed.
- No Contracts: None of Footbridge Media's services require contracts. You only stay as long as you're happy with our service.
- Exclusive To Contractors: We only work with contractors and home service providers like you.
- Over 20 Years Of Niche Experience: We understand contractors, their customers, and how to connect the two.
Frequently Asked Questions
How do I improve my Local Service Ads placement?
Unlike the Google Ads Quality Score, Local Service Ads Ad Rank considers factors like your review quality and quantity, business hours, past complaints, and business responsiveness to inquiries and requests. So, proper review management habits and good lead management can directly contribute to improved performance.
How Are Google Ads Different From Local Service Ads?
Google Ads are "pay per click" where the purpose is to drive traffic to a web page that will convert a user. Local Service Ads are "pay per lead" instead, meaning you're getting direct customer communication and contact information from the very start.
What's A Good Budget For Local Service Ads For My Business?
We review every contractor and every location on a case-by-case basis to determine the best budget for you. Generally, we target a cost equivalent to 10 leads per week as a minimum budget. Google has a basic Local Service Ads cost calculator for rough estimation purposes - but your Local Service Ad expert at Footbridge Media will be able to offer more tailored estimates for you.
Google Local Service Ads Management Tips & Tricks
*If you do not already have an active Local Service Ads account, our One-Time Google Local Service Ads accounts setup is required before starting management services for new customers. The Footbridge Media Google Local Service Ads Management fee is $149 each month. This does not include the funds for your actual advertising budget with Google or any costs associated with maintaining Google Guaranteed badge status. Your recommended budget will depend on your area and industry - and will be paid separately from the Footbridge Media fees. Minimum budget recommendations are assessed on an individual basis, and are based on realistic campaign expectations.