The Hidden Cost of Your Disorganized Business
If you're still tracking your customers with sticky notes, spreadsheets, or random texts — you're losing money. Missed follow-ups, lost leads, and constant headaches are costing you jobs. But there's an easy fix you can incorporate into your contractor marketing game plan.
Let's break down the real cost of disorganized customer management and how a simple change can put more money in your pocket.
Today, we're talking about something that's costing contractors thousands every year — bad customer management.
Missed Follow-Ups = Lost Revenue
How many times have you forgotten to follow up with a lead, only to realize they hired someone else?
Timely communication and follow-ups are key. According to the Harvard Business Review's study "The Short Life of Online Sales Leads" - "firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead … as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer"
So, even waiting just 60 minutes can cost you the job.
Homeowners today expect quick responses—if you take too long to get back to them, they'll move on to the next contractor.
But if you're keeping track of leads in random texts, scattered emails, or buried somewhere in a notepad, staying on top of follow-ups is nearly impossible. And every lost lead is money out of your pocket.
A lack of timely follow up delivers an unprofessional first impression. Homeowners want to hire contractors they can trust—someone who's organized, reliable, and on top of things.
If you seem unprofessional, homeowners will likely assume you are also unreliable as a contractor.
Wasted Time Searching for Customer Info
Ever wasted 15 minutes digging for a client's name or address before heading to a job?
When your information is scattered everywhere, finding what you need quickly becomes a nightmare, and that lost time adds up quickly.
Every minute you spend searching for a customer's name, address, or job details is a minute you're not getting paid. Digging through spreadsheets, flipping through paper notes, or scrolling endlessly through old texts wastes valuable time — and let's be honest, it's frustrating.
Forgetting Past Customers = Missed Repeat Business
Most contractors focus on new leads but ignore the easiest money — repeat and referral customers! Most of the time, the contractors who don't communicate with past customers are those businesses that don't keep good records of their customer data. They just don't know who to contact or how to do it.
According to business professor and advisor John Gattorna, 68% of customers will opt to not use a business again if they feel like they've been forgotten about.
People want to know they matter, and if you're not following up or keeping in touch, they'll take their business elsewhere.
When you have an organized system in place, it's easy to check in, send a quick follow-up, and keep your business top of mind. That means more repeat customers, more referrals, and more steady work coming your way.
So here's the bottom line: Staying organized isn't just about convenience — it's about making more money.
When you follow up on time, keep client info in one place, and make a great first impression — you win more jobs.
The easiest way to do this is with a CRM - a customer relationship management system.
That's why Footbridge Media has developed a system, just for contractors like you.
The Footbridge Dashboard was built to make this easy for home service pros.
Having lead capture, appointment calendar, online payments, and a customer relationship management system for contractors all at your fingertips via computer or mobile device is key for home service business success.
The Footbridge Dashboard has all of that and more to save you from the hidden costs of disorganization.
"Contractor Marketing Tips And Tricks" - The Footbridge Media Podcast
About Chris Lonergan
Chris Lonergan has over 12 years of contractor marketing experience with Footbridge Media. With a background in web design, print design, content creation, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their companies and grow their operations.
Chris Lonergan has previously contributed to and/or been featured in PM Magazine (Plumbing & Mechanical | Contractors x Engineers), theNEWS (ACHR - Air Conditioning | Heating | Refrigeration), Service Roundtable's blog, inPAINT Magazine, the SMB Marketing Agency Show, and the Green Industry Podcast. Chris is also a past SGI/CertainPath breakout session presenter.
