Let Us Help With Your Pest Control Contractor Marketing Plan
Top pest control contractors know that marketing is essential for growing and maintaining your business. Footbridge Media is your complete marketing solution. We can provide your business with the marketing tools you need for success: from corporate identity, to advertising and marketing, to web development, through printing services, while meeting your objectives, schedule, and budget. To top it off, Footbridge Media does not use contracts. We believe companies that require contracts simply don't believe in the services they're offering.
Your company is your livelihood, your dreams, your blood, sweat, and tears. It's your crowning achievement as someone who wants to serve their community while also providing for their family. Something this important in your life deserves to get the most careful attention that it possibly can. With the expertise of Footbridge Media on your side, that's exactly what your company will get.
Get Your Complete Contractor Marketing Program Today
$249 Per Month
Who We Are
Footbridge Media is a full service contractor marketing company that's been working with contractors just like you since 2004. We don't offer cookie cutter, one-size-fits-all websites and marketing solutions. Instead, we invest the time and effort to get to know your home improvement company, your business, and your goals.
We promise to make every effort to ensure your satisfaction. We'd like to be your marketing partner for as long as your business is around. In order to be worthy of that, we are dedicated to serving all of your business needs.
What Your Get With Our Contractor Marketing Program
Professional Website Design
Our in-house design and development team will create a striking website that meets current design and optimization specifications.
Website Hosting
We use the latest technologies to host your website with respectable uptime and consistently strong performance - that's one less bill for you to worry about.
Search Engine Optimization
Search engine optimization (SEO) is built right into your website to maximize organic and local search rankings to keep your company visible to potential clients.
Local Optimization Management
Your Google Map and Local Optimization presence doesn't happen by accident. Using Yext, we take care of managing your local SEO for better local presence.
Online Review Management System
Online reviews can make or break a companies business. Our system, powered by Birdeye, allows you to monitor your business' reviews across the web as well as encouraging positive reviews from your clients.
Website Updates & Improvements
The right content is essential to your overall online presence. Our in-house writing team develops the material needed to turn website visitors into leads.
Marketing Planning
With your business goals and budget in mind, we will create a custom marketing plan that will help you capture the leads you need to keep your calendar full.
So Much More
From our guarantees to our graphic design services, there are so many different services that we provide under our contractor marketing program.
How We Help Your Pest Control Business
Pest Control businesses that stay busy know that you must always keep marketing, because if you stop marketing, your pipeline will dry up and eventually you will will not have enough work to go around.
We are here to keep your marketing efforts moving. Our pest control contractor marketing experts can provide your business with the marketing tools you need for success, from corporate identity, to advertising and marketing, to web development, through printing services, while meeting your objectives, schedule, and budget. Let us become your marketing arm and drive the business that you need.
With a top quality website and online marketing presence, you can be a strong competitor - and you can enjoy all of the benefits that comes with it: more customers, more CONSISTENT lead generation, the ability to know what your customers want just as soon as they want it, and many, many more.
Frequently Asked Questions
How can I promote my pest control business?
- Build a Professional Website: Your website acts as your online storefront. Ensure it's professionally designed, easy to navigate, and showcases your services clearly. Incorporate client testimonials and before/after photos to build trust.
- Utilize Local SEO: Optimize your website with local keywords (like "pest control in [Your City]") to improve your visibility on search engine results. Registering your business on Google My Business can also enhance your local search ranking.
- Social Media Marketing: Platforms like Facebook or Instagram offer a space to connect with your community. Share tips for pest prevention, behind-the-scenes glimpses of your team, and customer testimonials to engage your audience.
- Referral Programs: Encourage satisfied customers to refer others by offering them incentives, such as a discount on future services. Word-of-mouth referrals are precious in this industry.
- Community Involvement: Sponsor local events or join local business networks to boost your visibility within the community.
- Direct Mail Campaigns: Targeted mailers can be an effective way to reach potential clients in specific areas. Include special offers to encourage recipients to give your services a try.
By integrating these strategies into your marketing plan, you'll be better positioned to promote your pest control business and attract new customers.
What is the target market for pest control services?
The target market for pest control services is wide-ranging as pest issues are a universal problem affecting various demographics and properties. However, it can be broadly categorized as follows:
- Homeowners: This group represents a significant portion of the market. Whether it's dealing with common household pests like ants, cockroaches, or mice, or more severe infestations like termites, homeowners often require professional pest control services to protect their homes and health.
- Renters: Individuals and families living in rented properties, especially in multi-unit buildings, can face pest issues that are beyond their control to manage, necessitating the services of a pest control company.
- Commercial Property Owners/Managers: Businesses, such as restaurants, hotels, retail stores, and office buildings, often require regular pest control services to ensure a safe and clean environment for their customers and employees.
- Real Estate Industry: Real estate agents, property managers, and home inspectors often require pest control services for properties on the market, especially for termite inspections or remediation.
- Agriculture and Farming Industry: Farms and agricultural businesses may need pest control services to protect their crops or livestock.
When defining the target market, pest control businesses should consider the predominant types of properties, common pest issues, and potential client needs in their service area. A thorough understanding of the target market will help businesses effectively tailor their services and marketing efforts.
How do I get more customers for pest control?
Getting more customers for your pest control business involves a multi-pronged approach that combines effective marketing strategies, excellent customer service, and community involvement. Here's how:
- Build a Strong Online Presence: This includes creating a professional contractor website and maintaining active profiles on social media platforms. Make sure your website is search engine optimized (SEO) with relevant keywords, so you appear in local search results when potential customers are looking for pest control services.
- Leverage Online Reviews: Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, or your Facebook page. Potential customers often rely on these reviews when choosing a service provider.
- Offer Excellent Customer Service: Provide timely, efficient, and professional service. Word-of-mouth referrals from satisfied customers can significantly boost your client base.
- Referral Program: Implement a referral program that rewards existing customers for referring new clients. This could be in the form of discounts or complimentary services.
- Network Locally: Join local business networks and participate in community events. This raises your business profile and helps you connect with potential customers in person.
- Paid Advertising: Consider pay-per-click advertising on Google or social media ads targeted to your local area to reach a wider audience.
- Direct Mail: Despite the digital age, direct mail can still be effective, particularly for local businesses. Send out postcards or flyers offering introductory deals or seasonal pest prevention tips.
Remember, the key to attracting more customers is to combine these strategies with consistent, high-quality service. A customer-focused approach will not only gain you more customers but also foster customer loyalty.
More Than Contractor Websites: Full Service Contractor Marketing
Our contractor marketing program is further bolstered by additional services with multiple teams spearheading their success. These teams specialize in helping you achieve a complete marketing presence for your business, including paid online advertising with Google and Facebook, Social Media Management, Email Marketing, and Print Marketing Services, and more.
