Contractor Marketing Terms 101 - Learning Marketing Lingo

A local pack is also known as a map pack. So whenever you Google "pressure washer near me" or "heating repair near me," - it's going to be those top three businesses there.

That's usually a goal for many business owners to be in the top three spots. That pack usually consists of local business listings that appear in local intent searches, such as "[service] near me."

Yes, absolutely. I'll ask our new contractors what their goals are working with us. They want to be #1 on the map pack, and they want to be #1 organically on the page. So, it's something that we do provide the tools for you to achieve there. But there are a lot of variables that can go into the map pack.

A few factors are…

• What are your Google reviews looking like versus your competitors
• What's the search that your audience is actually searching
• And then, of course, the distance between them compared to your location as well.

Citations are just a business listing. It's where we make reference on web pages for your name, address, and phone number - which is also known as the acronym NAP (name, address, and phone number).

So, we do have a whole department here that's dedicated to citations and Google Business Profiles. We make it a priority to ensure that your website citations are up on relevant and reputable sites. So when people search, you have multiple citation listings popping up.

No, Footbridge Media takes care of most of that. We are partnered with Yext, which is a huge citations directory listing service.

Once we get your Google Business Profile verified and your map is sorted out (and your name, address, and phone number sorted out), we will add you to Yext. It would then populate into a lot of reputable places. If you wanted to get to more specific places like BBB or your local Chamber of Commerce, that would be something you would have to take upon yourself to do so.

So, backlinks - it's pretty self-explanatory. It's a link that goes back to your website. So, for example, whenever you're on your website and if you have a Facebook icon, you click on that icon, and it goes to your Facebook page. You want to make sure you have a link on your Facebook profile that reverts back to your website.

So it's just very helpful for your users to navigate from going to your website to navigating off your website and that backlink to navigate them back to your website because we want the traffic to be there and stay there.

As you said, we have a lot of contractors. And they're the experts in their industry. You have HVAC specialists, electricians, plumbers; the list goes on. So, we make sure that we create primary (or "seed") keywords so that your audience can search and find you. You know a lot of industry terms, and we try to meet halfway for your audience to search and find you.

So, for example, we all know what pressure washing is. People who have a pressure washing company know the difference between pressure washing and soft washing. But the search term "pressure washing" is going to always trump the search term "soft washing." So, we make sure that the main keyphrase is going to be pressure washing so that your website will appear.

Another example is for HVAC companies. People will usually search "heating repair" or "AC repair" over "HVAC contractor" - because they want to look for the intent. They're looking for primary search words rather than something of a more industry standard.

No, it's actually one of my personal duties. Whenever the information packet is submitted, you'll list your services, and I'll actually go through and see what regional keywords are in your area.

We look at what you provide, see what audiences are searching for, and make sure that the website performs for that appropriate keyword.

So, a domain registrar is basically where you buy your domain. You will hear a lot of different domain registrars - one that's really good and reputable that we actually use as well as GoDaddy. Other places are Wild West Domains, BlueHost, Hostinger, and the list goes on.

It's very important that you understand who your domain registrar is and make sure you know your correct login information for that. That way, if you do want to switch over your website, you have that information on hand.

It's pretty straightforward. You just need your login information for that. Or I will provide you with a step-by-step process of delegating access to us.

But I will look and research your domain to see if anything's connected, like emails, and I'll communicate with our support team here to make sure that those emails stay up seamlessly through the site launch.