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The Print Marketing Materials You Should Prep For A More Successful 2025
Chris LonerganJanuary 8, 2025
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Digital marketing often takes the spotlight, but print marketing isn’t going anywhere. In fact, it’s still one of the most effective ways to reach your customers—especially for contractors and home service companies.
Sometimes, a physical, tangible piece of marketing can be the key to why a homeowner chooses your business over your competitors.
Let’s talk about what print marketing materials you should prep for a more successful 2025.
Some people say print is dead. While your local newspaper readership may be down, people still interact with print marketing on a regular basis. There is something different about tactile, physical marketing materials that is still effective in attracting homeowners' business— if you do it right.
EDDM Postcards - Every Door Direct Mailers
Let’s kick things off with one of the most powerful tools in your print marketing arsenal: Every Door Direct Mail postcards. If you’re not already using these, you’re missing out on a prime opportunity to reach hundreds—or even thousands—of homeowners in your service area.
Here’s why EDDM works so well. EDDM - Every Door Direct Mailer - is a service by the United States Post Office. It allows you to target entire neighborhoods without needing a mailing list.
You’re literally putting your business in the hands of your ideal customers.
You can pick your neighborhoods based on where you’ve had past success, where your ideal client type lives, or where you can anticipate that people have a need for your business because of weather events or property age.
What’s important is to consider not just a single message but a campaign of messages. One postcard may not be enough. You need to establish your brand as trustworthy, so aside from seeing your work vehicle in their neighborhood occasionally, you may need to show up in their mailbox multiple times over a multi-week period so that your branding and your message can stick.
Every Door Direct Mail Postcards - EDDM
EDDM (Every Door Direct Mail) postcards are cost-effective, reaching entire neighborhoods without mailing lists.
These might seem simple, but yard signs pack a punch when it comes to building your brand locally. Every time you finish a job, you have the opportunity to place your own little billboard to spotlight your most recent work.
The key here is visibility and professionalism. Make sure your signs have a clear logo, a short tagline—like “Call us for a free estimate”—and a phone number that’s easy to read from the street.
Cheap yard signs are also a no-go. The real cheap ones are thinner than 4mm, see-through, printed on only one side, single-color print only, and don’t even come with the H-Stakes you need to actually stand them up.
A flimsy sign won’t make a good impression.
Custom Yard Signs
Custom Yard Signs, full-color, double-sided, including H-Stakes.
Many contractors overlook stickers and magnets, which can make a big difference in potential return and repeat business.
Imagine you run an HVAC company, and every unit you service gets a branded sticker with your logo and contact information. Fast-forward a year, and that same homeowner has an issue with their AC. Guess whose number they’ll see the moment they walk up to the unit? Yours!
The same goes for magnets on equipment like water heaters, electrical panels, appliances, air handlers, or even a branded magnet for their fridge. It’s about keeping your name in front of them so you’re the first call they make when they need help. Think of it as a silent salesperson working 24/7.
Magnets & Stickers
Marketing directly on home services equipment to keep your brand in front of your customers. .
Door hangers are perfect for leaving your mark on the neighborhoods where you work.
You should be using door hangers for your door-to-door marketing campaigns.
When you complete a job, leave door hangers on nearby homes offering a discount or highlighting your services. It’s low-cost, direct, and effective.
Make sure your door hangers stand out visually and include a compelling headline, such as “We’re working in your neighborhood!” or “Exclusive Offer for Your Area.” Include your contact information and a clear call to action to drive responses.
Door Hangers
Using Door Hangers to earn more business in your neighborhoods and work areas.
Presentation Folders To Stand Out From The Competition
Presentation folders can be a game-changer for in-person estimates and consultations.
If you complete any on-site, in-person presentations and sales quotes, don’t hand your customer a bunch of loose papers. You should instead use a properly branded presentation folder to organize your sales pitch. Beyond that, it elevates your specific presentation above your competitors.
The added touch of a high-quality folder can make a lasting impression and show potential clients that you take pride in every aspect of your business—even the small details. It’s these moments of professionalism that can make the difference in closing a deal.
Presentation folders
Custom presentation folders help you to stand out from the competition.
Let’s close things out by talking about business cards. But here’s the twist - let’s not use them like business cards.
There is so much more you can do with business cards besides using them for networking events or stapling them to invoices that already have your contact information on them.
Try using business cards to power your referral programs instead. Your business card-sized print can have a QR code and the web link for your referral form page on your website. Or go old school. Instead of a glossy finish, print a matte-finish card so that your referring past customers can write down the name and phone number of a friend that they think could benefit from your service directly on the card.
You can also use business cards to get more reviews. Order unique business cards for each of your front-facing staff. The cards could include easy-to-use web links, the name of your employee, and their picture to help your customers remember to mention that specific employee's name in your reviews.
Business cards are one of the cheapest things you can print. Get creative with how you use them to build your business.
Business Cards
More than just networking events, use business cards to power referral programs and review gathering efforts.
So there you have it—the top print marketing materials you should prep for 2025: EDDM postcards, yard signs, stickers and magnets, door hangers, presentation folders, and business cards. Each of these tools has the potential to grow your business, build your brand, and connect you with more clients in your local market.
If this sounds like a lot to tackle on your own, don’t worry—we’ve got you covered.
At Footbridge Media, we specialize in helping contractors and home service providers like you build their businesses. You can learn more about our contractor marketing programs here.
When you’re ready to order your print materials, visit FootbridgeMarketing.com to get great deals on print and direct mail products with designs for every contractor and home service pro.
"Contractor Marketing Tips And Tricks" - The Footbridge Media Podcast
About Chris Lonergan
Chris Lonergan has over 12 years of contractor marketing experience with Footbridge Media. With a background in web design, print design, content creation, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their companies and grow their operations.
Chris Lonergan has previously contributed to and/or been featured in PM Magazine (Plumbing & Mechanical | Contractors x Engineers), theNEWS (ACHR - Air Conditioning | Heating | Refrigeration), Service Roundtable's blog, inPAINT Magazine, the SMB Marketing Agency Show, and the Green Industry Podcast. Chris is also a past SGI/CertainPath breakout session presenter.
