Contractor Website Do's and Don'ts
For many prospective clients, your website is the first chance you get to impress users and convert lookers into leads. Let's go over a few basic contractor website do's and don'ts to help guide you along your marketing journey.
Contractor Website Do's
- DO Have an experienced professional build your website
- DO Build for beauty AND brains. It should look nice but also be well optimized
- DO Include a strong call-to-action, like text or buttons that easily identify to a user how they get to the next step and contact you
- DO Prepare individual pages of content for each of the major services you offer and areas you work within.
- DO Develop a website that is mobile-friendly and secure
- DO Add pictures of you, your employees, and your work to the site
Contractor Website Don'ts
- DON'T Use Wix / SquareSpace / Or any other DIY web builder as your permanent website (Have you ever seen those types of websites ranking well in Google?)
- DON'T Spend $$$$ on a nice looking website that isn't "Search Engine Optimized"
- DON'T Make your website the way YOU like it. Make it the way that works best for your CUSTOMER.
- DON'T Copy the look of your competitor who's doing well. They're doing well for a lot of reasons, not because they use a certain color or picture.
- DON'T Stop improving the website. You should always add new projects and content on a regular basis.
About Chris Lonergan
Chris Lonergan has over 12 years of contractor marketing experience with Footbridge Media. With a background in web design, print design, content creation, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their companies and grow their operations.
Chris Lonergan has previously contributed to and/or been featured in PM Magazine (Plumbing & Mechanical | Contractors x Engineers), theNEWS (ACHR - Air Conditioning | Heating | Refrigeration), Service Roundtable's blog, inPAINT Magazine, the SMB Marketing Agency Show, and the Green Industry Podcast. Chris is also a past SGI/CertainPath breakout session presenter.
