2014: Marketing Resolutions for the New Year
It's that time of year again. Time to take a look back at 2013, review your victories and losses, and regroup for an even better year. On behalf all the entire team here at Footbridge Media, we wish you a successful 2014 and a happy New Year!
But before we pop the champagne and sing Auld Lang Syne, let's get our New Year's Eve marketing resolutions set for the coming year.
Unique Content Above All
The search engines of the world have grown increasingly more intricate, driving more need for unique content generation. Now that just about everybody has a mobile device in their pocket, snapping a few pictures with your smartphone camera on your next job site can be a great source truly unique content. By providing simple content such as employee news from your office or job sites, new work photography, or before and after pictures, you can help to keep your website and social media pages fresh. And speaking of social media...
Getting Social With Your Clients
We know that it can be difficult to run the daily operations of your business, and that you may not have time to utilize social media marketing for your company. But as people continue to rely on social networks for insight and advice, it is important to round out your online presence with social media activity that makes sense. Our social media specialists can take your business information and supplied content to maintain active social media profiles and converse with your customers.
Staying in Contact With Customers
Your client contact lists are a gold mine of data. You can thank clients for previous patronage, reach out to potential clients that have a unique interest in your services, and maintain top-of-mind awareness for your business. Our email marketing pros will help to create an newsletter marketing service that flows with your current marketing and takes advantage of your client database.
About Chris Lonergan
Chris Lonergan has over 12 years of contractor marketing experience with Footbridge Media. With a background in web design, print design, content creation, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their companies and grow their operations.
Chris Lonergan has previously contributed to and/or been featured in PM Magazine (Plumbing & Mechanical | Contractors x Engineers), theNEWS (ACHR - Air Conditioning | Heating | Refrigeration), Service Roundtable's blog, inPAINT Magazine, the SMB Marketing Agency Show, and the Green Industry Podcast. Chris is also a past SGI/CertainPath breakout session presenter.
