12 Reasons You Should Be Involved in Social Media
As a home improvement contractor, having to deal with social media can be a battle. That being said, social media is a useful tool that should be utilized on a daily basis. In a previous series of articles, we've listed out a 3-3-3 plan that can help you strategize a social media plan. Listed below are the reasons your home improvement company, regardless if you are a plumber or a custom home builder, should be doing social media every day:
- By communicating with your customers on a daily basis you are showing that you care about them.
- Awareness! Staying in touch with your clients is important.
- Your company can benefit from establishing an open forum for customer feedback.
- Communication! Tell your clients your message, your services, advice them about home improvements, announce changes and display latest projects.
- You know that your existing clients are more likely to use you again and refer other people.
- Feature one of your clients or a successful project or testimonial. This shows gratitude for having such wonderful customers and how well your services fulfill their needs.
- Distinguishing your business from your competitors is beneficial.
- It is beneficial to be seen as an expert in your industry.
- Educated and informed customers make better customers.
- Periodically advertise a promotion or special on your social media pages.
- Retention! Through social media, your clients are reminded to purchase your services again in the future.
- Promote and highlight your referral program.
Make sure that your marketing plan consists of something that deals with social media and you will see the benefits for your company. If you don't have the time or ability to handle your social media on your own, that's okay too. Footbridge Media offers our social media marketing to assist with situations like that!
About Aaron O'Hanlon
Aaron O'Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform, and assist contractors in taking over their own online presence.
